May 6, 2025 – In a strategic partnership aimed at helping businesses generate greater returns from their promotional activities, Promology and TheBronkerBrothers today announce a new collaboration. By combining deep market insights with hands-on promotional expertise, they offer companies a powerful and highly practical solution.
Many businesses have access to valuable promotional, trade, shopper, and consumer data, but often fail to fully leverage it. The reasons? Lack of time, expertise, or a clear action plan. As a result, key questions often go unanswered—questions like: “Which types of promotions most appeal to our target audience?”, “What is the long-term effect of a promotion?”, and “What value does it really deliver to us and our trade partners?”
“Clients want to promote with focus and impact, but often lack the insights to make the right decisions,” says Simone Caljouw of Promology. “With this partnership, we take that work off their hands.”
Together, the two companies now offer a full-service solution: from data screening, cleaning, and analysis, to translating findings into clear, actionable advice. And when the right data isn’t yet available? They can design and execute affordable research to fill in the gaps—always keeping a close eye on cost efficiency.
A key strength of the collaboration lies in the shared working philosophy: both Promology and TheBronkerBrothers are known for their pragmatic, hands-on approach and deep business experience. Their services are geared toward making insights work in the real world—not just on paper.
“Our goal is to help companies make better decisions by unlocking the true power of data and research,” says Hans Sulkers of TheBronkerBrothers.
This new partnership is just the beginning. More announcements regarding new joint initiatives will follow in the coming weeks.
About Promology
Promology is your trusted partner in building promotions that boost both sales and margins. The company works closely with clients to transform their promotional strategies and deliver a higher return on investment for every campaign. With end-to-end services—from strategy to execution—Promology’s promise is clear: your business will be stronger after working with them.
https://promology.eu
About TheBronkerBrothers
Specialists in market and consumer research, TheBronkerBrothers provide not just high-quality data collection and analysis, but also help clients understand and apply the results in a practical, meaningful way. Their research covers a wide range of target groups—from customers and employees to suppliers and visitors.
https://thebronkerbrothers.nl