Reviews

Article info Journal of Retailing 98 (2022) 611–632Perceived Omnichannel Customer Experience (OCX): Concept, measurement, and impact.Authors: Syed Mahmudur   , Jamie Carlson, Siegfried P. Gudergan, Martin Wetzels, Dhruv Grewalhttps://doi.org/10.1016/j.jretai.2022.03.003 Retail has changed. Shoppers today jump seamlessly between websites, apps, and stores, researching on their phones, ordering online, and picking up in person. The article “Perceived … Read more

Article info Springer: Quantitative Marketing and Economics (2023) volume 21, pages 147–181Price promotions, beneficiary framing, and mental accountingAuthors: Geoffrey Fisher · Matthew McGranaghan· Jura Liaukonyte · Kenneth C. WilburArticle history: Published online: 10 March 2023https://doi.org/10.1007/s11129-023-09261-0 Retailers and brands have long relied on price promotions—discounts, coupons, and limited-time offers—to entice consumers and boost sales. However, not … Read more

Article info International journal of Research in Marketing, Volume 35, September 2018, Pages 490-508.On consumer choice patterns and the net impact of feature promotionsAuthors: Jonne Guyt, Els Gijsbrechtshttps://doi.org/10.1016/j.ijresmar.2018.05.002 In a time when consumers are more budget-conscious than ever, retailers and manufacturers continue to pour billions into feature promotions—those weekly flyer ads, circulars, and digital banners … Read more

Article discussion Tsalis G. , Boutrup Jensen B.,  Aschemann-Witzel J.The relationship between retail price promotions and household-level foodWaste: Busting the myth with behavioural data? Waste Management 173 (2024) 29 -39. https://doi.org/10.1016/j.wasman.2023.10.032 A closer look at Danish households challenges the perception that retail promotions lead to food waste. Promotional pricing in retail, often seen as a driver … Read more

Article discussion Nanni A. &  Ordanini A. Digital signage for promoting price discounts: First insights into customer spending on distant and nearby discounted products. Journal of Retailing 100 (2024) 186 -198. https://doi.org/10.1016/j.jretai.2024.05.004 Retailers are increasingly adopting digital signage as a dynamic tool to promote price discounts, complementing traditional printed displays. A recent study of Nanni & Ordanini … Read more

Article discussion Maier E & Dost F. Decomposing cross-channel advertising support of retailer price promotions. Journal of Retailing 100 (2024) 362–381. https://doi.org/10.1016/j.retai.2024.05.002 Traditional forms of marketing, such as printed flyers and circulars, are increasingly being replaced by digital advertisements, especially as more retailers strive to modernize their approach or respond to environmental concerns. This transition … Read more